Rebranding - Paliūtis becomes Swampok

"Paliūtis, UAB" - the largest manufacturer and exporter of waterproof footwear in Northern Europe, introduces a new international brand "Swampok".

This important step aims to reflect the company's technological and organizational progress as well as to showcase our chosen path of creating products with higher added value. Moreover, we are now able to present Swampok to foreign partners with a name that is easy to pronounce and remember. The legal name of the company remains unchanged; however, a new website, logo, slogan, and other visuals are introduced.

"In recent years, we have invested over 1,000,000 euros in top-notch machinery, growth of the competence-based team, and optimized processes to offer our customers exceptional quality products at a competitive price. As sales and production capacity almost doubled, the renewal of our image and branding seemed to be the next logical step. We strive to be perceived as modern, flexible, innovative market players – Simonas Vitkevičius, CEO.

As sales and production capacity almost doubled, the renewal of our image and branding seemed to be the next logical step.

Swampok's strategic positioning - a partner that brings your ideas to life. The new slogan "Let your ideas rain" communicates that we are ready to deviate from standard production, choose the right colors and accessories, and co-create a bestseller product for our partner. The new brand symbolizes renewal and the organization's approach to our common future. Driven by the ideas of a responsible and sustainable business, we are running a long-term campaign to ensure that every pair produced in our factory returns to Swampok to be recycled and turned into a new pair of wellies. The campaign already runs successfully with our existing partners, and we invite you to join this initiative.

About Swampok

Swampok (UAB "Paliūtis") is a family business based in Lithuania and engaged in the production and sale of waterproof footwear since 1995. The production is REACH compliant. We cooperate with the largest DYI, supermarket chains and PPE distributors across the EU.

For more information regarding the new brand feel free to contact Jekaterina Makarova, jekaterina@swampok.com, +370 659 14444.